Stop brassiness in its tracks with this ultra-violet, sulfate free shampoo that keeps blonde color light and brightWHY IT’S SPECIALWild Cherry Bark Extract – brings out color, shine and softness in all shades of natural and color-treated hair. Helps keep hair manageable, smooth and silkyHydrolyzed Keratin – restores moisture, elasticity, luster and smoothnessAvocado Oil - full of protein, vitamin A, D, E, B6, amino acids, folic acid and minerals that promotes smooth and moisturized hairSafe for color-treated, Brazilian-treated and keratin-treated hair.